The “Thirty Percent Feedback” tecnique

Because I once asked Seth for feedback on a product mockup, and he asked if I felt like I was ninety percent done or thirty percent done.

If I was ninety percent done, he would try to correct me on every little detail possible because otherwise a typo might make it into production.

But if I had told him I was only thirty percent done, he would gloss over the tiny mistakes, knowing that I would correct them later. He would engage in broader conversations about what the product should be.

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