The shipping muscle

During the last couple of years, I’ve been focused on sales and marketing for Donux. This is crucial work: growing the company and making it profitable should always be the main focus of a CEO.

But I felt a mounting discomfort day after day, and I couldn’t identify what it was.

Then I realized what was missing. While I enjoy marketing and talking to prospects, there was a significant hole in my life.

Since I was a kid, I’ve always built things. I’ve programmed and tinkered with stuff since I was 14, building games in Pascal. I realized my “shipping muscle” was getting weaker every day – that core part of me that creates and launches new things.

So, I decided to resume working on stuff without many expectations. I’m just building for the joy of building again.

I started by revisiting my idea of a small workshop of unrelated tiny products called Trapai. It’s still a work in progress, but you can find it at https://trapai.com.

This isn’t about creating the next unicorn or making millions. It’s about exercising that shipping muscle again – feeling the satisfaction of turning ideas into reality.

Have you ever stepped away from something fundamental to who you are, only to feel that pull to return to it?


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