Am I too romantic?
A few days ago, I had another founder tell me that I’m too romantic about my business.
We were talking about our business: his view was that a business is created to make money, while I was advocating that the main goal was impact (on the world, on people, on the market) and that money was a byproduct of it.
I genuinely believe in the impact of design in the B2B digital products space.
So many people in enterprises and startups are stuck using products with a miserable experience.
We can do better than this.
This is why at Donux we have plans to help any SaaS founder improve how they build and design their products. 2023 will be just the start.