The Design of Everyday Things

This is one of the best books I’ve ever read.

Even if I’m not a designer by trade, I’ve been always curious about the processes behind it. And this book helped me understand a lot about how things are designed and how the design is dependent on the interaction with people using an object.

I liked the first and the last chapters the most: the first because it showed common examples of good and bad design, the latter because it explained how to apply all the concepts from the book in a real context.

Anyway, if you’re involved in product making at any level, you should definitely read this book, even if you skip some paragraphs in the middle chapters.

Book review: Web Analytics 2.0 by Avinash Kaushik (4/53)

Web Analytics 2.0: The Art of Online Accountability & Science of Customer CentricityWeb Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity by Avinash Kaushik

My rating: 5 of 5 stars

I’ve always wanted to learn more about web analytics.
But everything I read was either too simple or too advanced: this book was simply great because it explained the ideas behind the strategies, not only a step-by-step approach.

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This book is number 4 out of 53 from my personal books challenge.

Book review: Time out of joint by Philip K. Dick (3/53)

Time Out of Joint by Philip K. Dick

My rating: 4 of 5 stars

I finished this book in two days: that’s just how addicting it is.

The story is well written: maybe a little slow in the beginning and too fast near the end.

I liked very much the frequent shifts in the point of view.

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This book is number 3 out of 53 from my personal books challenge.

Book review: Purple Cow (2/53)

La mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marroneLa mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marrone by Seth Godin
My rating: 4 of 5 stars

A good quick read!

Even if Godin keeps repeating the same message throughout the book, it gives a lot of food for thought.
I really appreciated the brainstorming chapter.

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This book is number 2 out of 53 from my personal books challenge.

Book review: Everybody Writes by Ann Handley (1/53)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
My rating: 4 of 5 stars

Read this book if writing is not your job and you want a quick intro to the subject.

I read this book because I wanted to write more and learn about the fundamentals.

I realize that it’s a basic book, but I enjoyed it very much: the recipe-based format it’s really useful as you can go back and easily find what you need.

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This book is number 1 out of 53 from my personal books challenge.