Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity by Avinash Kaushik
My rating: 5 of 5 stars
I’ve always wanted to learn more about web analytics.
But everything I read was either too simple or too advanced: this book was simply great because it explained the ideas behind the strategies, not only a step-by-step approach.
This book is number 4 out of 53 from my personal books challenge.
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